Authenticity is a key factor in the success of artist & brand collaborations, which is why every song has been written closely with the respective artist to capture their individual styles.ĮBay Kleinanzeigen provided the artists with a stage and with the freedom to present themselves and their music in a natural way. MOKOH Music was in charge of casting the German artists and working with all four of them on writing the lyrics, composing and producing each song. To TinTin’s ‘Kreislauf der Dinge – The Cycle of Things’ singing about the passing on of favorite electrical appliances, showing that even the ‘old’ can be the best new for someone else. To Leila Akynyi’s ‘Schutzgeld – Protection Money’ rapping about the hard life of living in a messy kid’s room and inspiring others to sell their things instead of tossing them out. To Tochter’s ‘Bye Buy’, a song about a beloved sweater and the heartache of letting it go. While Corona put almost everything on hold, the sustainability campaign jumped every hurdle, through animating their first Miirtek video ‘To the Skycycle’, which encouraged everyone that their next flycycle doesn’t have to be brand new. ![]() In efforts to redefine the new ‘new’, eBay Kleinanzeigen, a German platform for everyone and anyone selling or giving away their used and beloved items, put to use the power of words, lyrics and music to encourage everyone to deal and to preserve the planet while doing it. As corona flourishes so does the need to reinvent the new ‘normal’.
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